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For this month’s edition of The C-Suite, we sat down with Dorie Clark, an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You, and Stand Out. Along with being described as an “expert at self-reinvention and helping others make changes in their lives,” Dorie (a former presidential campaign spokeswoman) …

The C-Suite: Dorie Clark, Acclaimed Author and Duke University ProfessorRead More »

Maureen Mullen, known for her role as co-founder and Chief Strategy Officer at Gartner L2, co-authored the L2 Digital IQ Index methodology and oversees L2 Research and Strategy. Given her experience working with the likes of Procter & Gamble, L’Oréal, LVMH, Nike, Unilever, and many others, Maureen was invited to share her thoughts on digital …

The C-Suite: Maureen Mullen, Co-Founder and Chief Strategy Officer at Gartner L2Read More »

As an investor, adviser, and operator in spearheading tech for almost twenty years, Trevor Sumner is no stranger to tackling disruption and coming out alive. His current company, PERCH, has managed to innovate the in-store experience in a way that truly integrates digital. The omnichannel approach that Trevor and his team implement is the kind …

The C-Suite: Interview with Trevor Sumner, CEO of Perch InteractiveRead More »

This month on The C-Suite, we sat down with Mae Cheng, the head of Dow Jones Media Group’s Luxury Network. Not only is Mae an award-winning reporter and editor, but she was also a key player in the launch of a strong content program at Dow Jones, the development of The WSJ’s events offer for subscribers, and …

The C-Suite: Mae Cheng, Publisher & Editor-in-Chief of Mansion GlobalRead More »

Influencer marketing is a term utilized to describe leveraging trending social media “celebrities” to promote your product or business online. As the CEO and founder of HYPR, Gil Eyal has built a client base of over 100 Fortune 500 brands and 100 of the biggest advertising and PR agencies in the world, including LVMH, Next …

The C-Suite: Gil Eyal, Founder of HYPRRead More »

In 2017, brands became incredibly adept at attaching to purpose often just for the sake of doing so. There was an enormous amount of customer information collected, yet most brands missed the mark when it came to social listening and effective positioning. One of the main reasons for this was a lack of clarity around …

6 Dominant Branding Themes for a Savvy 2018Read More »

As a consultant, entrepreneur, academic, researcher, author, as well as founder and CEO of the global branding strategy firm Vivaldi, Erich Joachmisthaler is one of the leading voices in branding. Vivaldi’s innovative online series, “Press Play on Platforms,” challenges brands to reposition their business models in order to maintain a competitive advantage — the most recent …

The C-Suite: Erich Joachimsthaler, Founder & CEO of VivaldiRead More »

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated …

The C-Suite: Rusty Robertson, Co-Founder of Stand Up To CancerRead More »

Content creation appears to be the internet’s version of “The Great Gold Rush” with seemingly everyone creating and/or curating content. From legacy outlets to vloggers, the ability to produce consistent quality content is arguably the key to win Google’s search race. With 15 years of making content and programming, Jamie Elden, President and CEO of …

The C-Suite: Jamie Elden, President and CEO of NylonRead More »

The length of one’s career in Hollywood is often the source of great consternation. From stand-up comedian to entertainment mogul, Byron Allen has clearly reverse-engineered the Hollywood success playbook. With more than four decades working in show business, and a staggering roster of over 40 television shows currently on the air, Byron Allen is just …

The C-Suite: Byron Allen, Founder of Entertainment StudiosRead More »